The #1 factor stopping buyer from moving sooner

When most people start thinking about buying a home, the focus often falls on the big numbers: house prices, deposit size, stamp duty. But for the vast majority of buyers, the real deciding factor isn’t the headline figure. It’s what they’ll pay every month.

In a soon-to-be-released survey* conducted with Barratt and Savanta, the biggest barrier to buying a home wasn’t saving for a deposit, it was the high cost of monthly mortgage repayments and rising interest rates. Deposit size came in second.

Why? Because even if you’ve saved enough to put down, if the monthly payment feels out of reach, the home feels out of reach too.

The monthly payment mindset

Think of it this way: when you buy a car, you don’t think about the total value of your car, you think about whether you can afford the payments each month. If your mortgage payment each month is hundreds of pounds more than you can comfortably afford, you’ll wait. And for many, that wait can stretch into years.

How Rate Reducer helps

This is where Own New Rate Reducer changes the picture.

Here’s how it works: your homebuilder contributes 3–5% of the property price as an incentive. That money goes straight to your lender, who uses it to reduce your mortgage interest rate for the initial term.

The result? Lower interest, lower monthly payments and a home that once felt out of reach might now fit comfortably into your budget.

You still own 100% of your home from day one; no shared ownership, no equity loans, no government scheme red tape.

Why now is the time

Interest rates remain higher than they’ve been in recent years. Many buyers are holding back, waiting for a “better time” to buy. But waiting can mean:

• More years of paying rent (and rent going up)

• Missing out on your preferred location or home type

• Paying more if prices rise in the meantime

With Rate Reducer, you don’t have to wait for the market to change. You can buy sooner, with the breathing room of lower monthly payments during those all-important early years in your new home.

Real stories

We’ve seen buyers move from a three-bed to a four-bed without stretching their budget. Others have avoided doubling their mortgage costs after their fixed rate ended. And some, with just a 3% deposit, have been able to get the home they wanted years earlier than planned.

The common thread? They all started with the same monthly payment question and Rate Reducer gave them the answer.

Want to see how much you could save with Own New Rate Reducer?
Use our quick savings calculator, it only takes a minute!

• If you want to be one of the first to get your hands on a copy of this research, email lottie@ownnew.co.uk.

For press enquiries please contact: lottie@ownnew.co.uk.

Consider getting independent financial advice before making any financial decisions on whether Rate Reducer is right for you. Your home may be repossessed if you do not keep up repayments on your mortgage.